PMA Global HR Talent System will drive retention, culture and performance.

Performance Mindset Associates
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Elite Strategic HR Leadership Without the Full-Time Cost

Proprietary PMA Frameworks

At Performance Mindset Associates, we delivery core frameworks that last long after we are gone.

  • PMA Global HR Talent System
  • CRAVE Success Model
  • PRIME Performance Model

Why a Fractional CHRO?

1. Hire a full-time CHRO ($250k–$350k+ base, equity, benefits) or Executive-level strategy at a fraction of the overhead cost.

2. Onboarding takes 3–6 months; high risk of a bad cultural fit or Immediate onboarding. Hits the ground running with a proven playbook from day one. 

3. Executive talent spent on administrative tasks due to lean teams or 100% focused on high-impact strategy, architecture, and leadership coaching.

The "Accidental HR Director" Trap

Growing companies often promote an administrative HR generalist or an office manager into a leadership role. While excellent at payroll, compliance, and onboarding, they often lack the commercial acumen to align people strategy with business revenue. A fractional CHRO provides immediate executive-level strategy without the full-time executive price tag.

Fractional Chief HUMAN RESOURCES Officer (CHRO) EXPERTISE

Global Talent Acquisition

Global Talent Acquisition

Global Talent Acquisition

Develop strategies to attract, select, and retain top talent by ensuring the right people are in the right roles. Partnering with Performance Associates International helps organizations enhance their recruitment processes through Performance Mindset Coaching, driving alignment between talent and business goals.

Learning & Development

Global Talent Acquisition

Global Talent Acquisition

Advance workforce capabilities with targeted programs that promote career growth, skill enhancement, and leadership readiness. Through Performance Mindset Coaching, organizations can identify high-potential talent and prepare them for future success.

Performance Management

Global Talent Acquisition

Performance Management

Strengthen organizational performance by aligning expectations, feedback, and development. The Performance Mindset Associates framework integrates mindset coaching to ensure individuals and leaders stay focused, accountable, and driven toward measurable results.

Employee Engagement

Compensation & Benefits

Performance Management

Boost engagement by creating programs that inspire open communication, trust, and collaboration. With guidance from Performance Mindset Associates, connect teams around shared vision and values to improve satisfaction and productivity.

Culture & Retention

Compensation & Benefits

Compensation & Benefits

Shape a culture grounded in your organization’s mission, values, and goals. Incorporating Performance Mindset Coaching promotes retention, deepens engagement, and sustains long-term growth within a people-first environment.

Compensation & Benefits

Compensation & Benefits

Compensation & Benefits

Design competitive compensation and reward strategies that attract and keep top performers. Supported by insights from Performance Mindset Associates, organizations can build a culture where recognition, fairness, and performance go hand in hand.

FRACTIONAL Chief HUMAN RESOURCES Officer (CHRO)

Diagram showing eight key focus areas of a Chief Human Resources Officer.

What is a Fractional Chief Human Resources Officer?

A fractional CHRO is an executive-level HR and people leader who guides your human resources, talent, and culture strategy on a part-time or contract basis instead of as a full-time employee. They blend strategic growth, cost control, people strategy, HR processes, and culture development to align your workforce with business goals.


In practice, a fractional CHRO (also called a Chief People Officer) oversees the full employee lifecycle: hiring, onboarding, managing, coaching, developing, mentoring, and retaining employees, while building systems that support long-term performance and engagement.

Smiling man in a light gray suit standing outdoors with trees in the background.

Mark Krajnik, LSSGB, CPC, Fractional CHRO Bio:

Mark Krajnik, known as The Culture Coach, is a fractional CHRO and talent strategist with more than 30 years of experience building high-performing, people-first organizations. He specializes in talent acquisition, talent management, talent development, mentoring, coaching, and people leadership for growth-focused companies worldwide.


Mark has led people and talent functions for global brands including Amazon, AWS, Lowe’s Companies, Korn Ferry, ManpowerGroup, Kelly Services, and MRINetwork, a CDI Corporation. 

He has:

  • Built and launched a leadership program for the MRINetwork..
  • Delivered executive coaching for leaders at Lowe’s and AWS.
  • Earned certified Mentor and Facilitator credentials from Amazon.
  • Driven customer satisfaction scores to a record 97% for 24 consecutive months at Lowe’s.
  • Built, motivated, and managed high-performing teams of 8 to 223 people across all 50 states and 6 countries.
  • Managed P&L responsibility up to 80M.
  • Achieved over 200% year-over-year revenue growth for 48 clients over multiple years.
  • Led global talent acquisition teams and produced 5.2M in executive search placements.


As a fractional Chief People Officer (CPO)/ Chief Human Resources Officer (CHRO), Mark designs and implements scalable people systems that align talent strategy with business performance. He has created succession planning tools, continuous improvement programs, learning and development workshops, retention programs, and employee engagement initiatives, along with talent acquisition and talent management models that support long-term growth.


Mark is known for his high EQ, creative problem-solving, continual learning mindset, and his ability to enable and inspire leaders and teams. He holds a Lean Six Sigma Green Belt (LSSGB) and is a Certified Personnel Consultant (CPC), bringing both analytical rigor and human-centered leadership to every engagement.


Mark is available globally for fractional Chief Human Resources Officer (CHRO), Chief People Officer, or Chief Talent Officer assignments. He can engage at:

  • 10% level for project-based fractional CHRO work
  • 20–30% level for ongoing strategic partnership and advisory support
  • 40–50% level for deep CHRO alignment, including building HR programs, talent models, high-performing work teams, and a retention-based culture.


If your organization needs executive-level HR leadership, a stronger culture, and proven talent systems—without the cost of a full-time CHRO—Mark Krajnik, The Culture Coach, offers fractional services designed to transform people, performance, and culture.

Advertisement for human capital consulting services by Performance Mindset Associates and Aspire.

Your Trusted Advisor in Human Resources Consulting

PMA helps businesses improve performance and achieve their goals by combining human capital consulting with powerful diagnostics and analytics. Our proprietary software, ID8, takes a deep dive into your processes to reveal gaps, risks, and opportunities so you can make smarter, faster decisions.


With ID8, you gain clear data and insights to avoid risks, drive performance, and build a retention-based culture that keeps your best people longer. Our human capital consulting approach is designed to accelerate collaborative decision-making, aligning leaders around the actions that matter most.

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PMA ID8 is a comprehensive business diagnostic tool designed to provide insights, anticipate challenges, identify risks, align processes, drive performance, and offer peace of mind to the executive suite. Leveraging the expertise of Performance Associates International, this tool is instrumental in enhancing your organization. Additionally, an overview of Fractional Chief People Officer (fCPO) expertise, combined with performance mindset coaching, can elevate your organization to the next level.

PMA ID8 Diagnostics (pdf)

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PMA Fractional CPO (pdf)

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PMA Video HIGHLIGHTS

Resilience, Leadership & Scaling HR with Mark Krajnik, The Culture Coach

The Growth Shift Podcast w/ David Zylstra, 32 years in the HR umbrella laying the foundation for excellence around talent acquisition, talent management, and talent development.

My Life in Recruitment with Mark Krajnik

Recruiting Gym Podcast with Angela Cripps uncovers my start in HR through my talent acquisition career. It's all about the people.

PMA THOUGHT LEADERSHIP

Performance Mindset Associates

+1 (239) 877-5200

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